▶ The story
Page 2 is where no one clicks.
Every SEO knows the joke. The best place to hide a body is page 2 of Google. So that’s exactly where we set up the mics.
▶ The premise
The highlight reel is a lie.
Conference talks show you the case study that worked. LinkedIn shows you the win. Page 2 is about everything that happens before the win — the failed migrations, the clients that fired us, the pivots, and the calls that actually built careers in search.
Since episode one, the format has been the same: one guest, one real conversation, zero script. Some of the industry’s best and brightest have sat in that chair — and told us things they’ve never said on a stage.
121+ episodes later, that’s still the whole show.
▶ The hosts
Two SEOs. Day jobs included.
Jon Clark
Co-host · Managing Partner, Moving Traffic Media
Jon Clark is Co-Founder of Moving Traffic Media, a performance marketing agency focused on enterprise SEO and AEO.
He started his career at Microsoft before moving through Razorfish, and today he’s one of the most active voices in the industry talking about SEO, PPC, and the shift toward AI-driven search.
Joe DeVita
Co-host · Managing Partner, Moving Traffic Media
Joe DeVita is Co-Founder of Moving Traffic Media and has spent over a decade in digital marketing, including a stretch at Sapient Razorfish working with Fortune 500 brands.
His approach blends data driven optimization with a sharp take on how the relationship between organic and paid results keeps shifting.
▶ The rules of the show
What a Page 2 conversation sounds like.
Stories over tips
Anyone can list 10 tactics. We want the decision behind the tactic — and what it cost.
Failures count double
The migration that broke, the client that walked. That’s where the learning is.
Receipts required
Real data, real experience. Hot takes are welcome only when you can back them up.
