▶  AEO · S6E136 · 50:07 · September 14, 2026

Why Video Is Now Table Stakes for SEO with Cindy Krum

Guest: Cindy Krum, Founder & CEO of MobileMoxie
Hosts: Jon Clark & Joe DeVita

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About this episode

Cindy Krum, founder and CEO of MobileMoxie, argues that video has moved from a digital marketing must to an SEO must. Her case: LLMs are consensus machines. They don’t care that your site says you’re the best at something — they’re aggregating what social, reviews, publishers, creators, and video say about you. If the web can’t agree on what your brand is for, you haven’t done the work. She also walks through why a long-form video with real chapters behaves like a set of separate blog posts, each section eligible to answer a different question, and why short-form vertical video still matters for discovery even though it isn’t showing up in AI Overviews yet. Plus: entity-first indexing, query fan-out, People Also Ask as the testing ground for AI Overview inclusion, and where Google Discover, Merchant Center, and TikTok Shop collide.

In This Episode

  • Why Google keeps pulling YouTube into AI Overviews
  • Do engagement metrics matter for getting cited by AI?
  • Scripting video so the transcript contains the actual search phrase
  • Turning your help center and FAQ pages into video answers
  • Where vertical video ranks today — and where it doesn’t
  • What should a video chapter structure actually look like?
  • Entity-first indexing, MUM, and query fan-out, explained plainly
  • Building an entity plus its modifiers into an AEO prompt set
  • Who owns SEO when discovery happens on social and Reddit

If search has become a journey that moves across platforms, this is a practical map of where to spend your effort first.

Connect with Cindy Krum

Mobilemoxie
Cindy on LinkedIn
Cindy on X

Chapters

  • 0:00

    Search Beyond the Website

  • 2:16

    Cindy Krum and MobileMoxie

  • 5:51

    Why Google Cares About Video

  • 8:49

    How Social Drives Brand-First Search

  • 11:47

    Scripting Video for Keywords

  • 13:56

    Turning Support Content Into Video

  • 15:42

    Vertical Video and AI Overviews

  • 17:40

    How Should You Structure Chapters?

  • 20:12

    Sponsor: Moving Traffic Media

  • 20:56

    AEO as a Branding Channel

  • 24:15

    Journeys, Micro-Moments, and MUM

  • 26:53

    Entity-First Indexing Explained

  • 31:44

    People Also Ask as Query Fan-Out

  • 33:53

    Merchant Center, Discover, TikTok Shop

  • 38:45

    Where to Focus for AI Overviews

  • 40:02

    Who Owns SEO Now?

  • 44:14

    Rapid Fire and Career Advice

Resources mentioned